EMAIL MARKETING: THE POWER OF EMAIL

Email Marketing: The Power of Email

Email Marketing: The Power of Email

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You already know what email marketing is, what it's used for, and I hope I've convinced you that it can be essential in some digital strategies. If so, let's move on to the next step: the advantages of this type of marketing .

Email marketing is a form of direct marketing that works. When users provide you with their contact information, it's because they know they'll receive information, which means they're open to offers, news, etc.

It is economical and scalable

It's a strategy that doesn't require USA Students Email List much expense beyond an email marketing tool and the time invested in writing the emails. You write the same email for hundreds or thousands of people.

Allows you to customize

Segment a database and personalize the different emails. This way, you send emails to the target audience you need or who fit each campaign you create.



If anything differentiates an email marketing strategy from traditional direct mail, it's the metrics. When you send your email campaign, you'll get measurable data on: opens and link clicks. Thanks to this data, you can make the right decisions.
When someone gives you Business To Business Mailing Lists their email address so you can send them information, it's because they want to receive your messages, so it's not an intrusive form of marketing.

For example, the case of the newsletter , the email that you send as information to a subscriber who has previously shown interest in your business, company or product.

Keep in mind that you must add a button so that they can unsubscribe from your emails whenever they want.

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